Languages in business education

[عبدالرحمن السليمان]

CONFERENCE ANNOUNCEMENT

FIRST INTERNATIONAL CONFERENCE

ON

LANGUAGES IN BUSINESS EDUCATION

Hogeschool-Universiteit Brussel (HUB)



24-26 June 2010, Brussels

HUB University College Brussels is proud to host its first International Conference on Languages in Business Education. The conference provides an opportunity for all those interested in Languages and Business to exchange ideas, share experiences and outline opportunities for future research. Researchers are invited to submit abstracts and papers broadly consistent with this conference's special topic: 'Languages in Business Education'. The conference is open to anybody involved in 'language and business' issues, including both young and experienced researchers, PhD students, post-doctoral researchers, and professionals from business, government and non-governmental institutions.





Programme





Thursday 24 June 2010



Venue: HUB, Stormstraat 2, Foyer, EHSAL 3 , 6th floor



9.30 a.m. – 10 a.m.

Registration



10 a.m. – 10.10 a.m.

Welcome



10.10 a.m. – 10.30 a.m.

Introduction

Ludo Teeuwen, Dean of Faculty of Language and Literature (HUB, University College Brussels)



10.30 a.m. – 12 a.m.

Keynote 1: Andreu van Hooft (Radboud University Nijmegen, The Netherlands)

The Jasmine Bough or Statistical Significance? Intercultural Communication and Second Language Acquisition in a Business Context: Research and Educational Perspectives.



12 a.m. – 1.30 p.m.

Lunch



1.30 p.m. – 3.30 p.m.

Session 1

Acquisition of Intercultural Competence in Business Language Training



1 Lut Lams / Martine Van Goubergen (HUB, University College Brussels)

Teaching Intercultural Communication as a General Course or for Special Purposes: Some Reflections



2 Audrey Fromont (KULeuven)

Between the Far East and the Old Continent: Levels of Language Proficiency in Business Education



3 Nasser Abdullah Bin Ghali (King Saud University, Saudi Arabia)

How Culture and Language Differences Influence Business Negotiations between Arabs and Others



4 Tamara Sladoljev-Agejev/Borka Lekoj Lubina (University of Zagreb)

Cultural Differences and Academic Writing in English: Implications for Teaching a Business English course



3.30 p.m. – 4.00 p.m.

Coffee and refreshments



4 p.m. – 5.30 p.m.

Session 2

Levels of language proficiency in business education



5 Lieven Buysse (HUB, University College Brussels)

The Business of Pragmatics. The Case of Discourse Markers in the Speech of Students of Business English



6 Elke Van Steendam (HUB, University College Brussels)

Improving Text Coherence: Effects of Collaborative Revision Conditions on Writing Quality in EFL



7 Ieda María Alves (University of São Paulo)

Brazilian Portuguese Terminology of Economics: between Vernacular Creations and Globalization



7 p.m.

Conference dinner







Friday 25 June 2010



Venue: KVBA (Royal Flemish Academy of Belgium for Science and Arts), Paleis der Academiën, Hertogsstraat 1, 1000 Brussel (meeting point: Infodesk HUB, Stormstraat 2, 8.45 a.m.)



9.30 a.m. – 11.00 a.m.

Keynote 2: Marie-Thérèse Claes (ICHEC, Brussels)

Language, Culture and Case Studies



11.00 a.m. – 11.30 a.m.

Coffee and refreshments



11.30 a.m. – 1 p.m.

Session 3

Teaching Practice in Business Language Education



8 Claire Elizabeth Wallis (University of Cagliari)

Innovation in Business English Teaching: The Use of Authentic Non-Didactic Materials



9 Marta Tryzna (American University of the Middle East, Kuwait)

Adapting The Experience Economy to Teaching Business Communication



10 Kris Buyse (KULeuven, Lessius Hogeschool Antwerpen)

Effective Language Learning in LSP Contexts: What Most Handbooks and Courses Do Not But Should Do



1 p.m. – 2.30 p.m.

Lunch



2.30 p.m. – 4 p.m.

Keynote 3 : Bob Wilkinson (University of Maastricht, The Netherlands)

What if all Business Education were in English, would we notice the difference?



4 p.m. – 4.30 p.m.

Coffee and refreshments



4.30 p.m. – 6.30 p.m.

Session 4

Curriculum Design and CLIL



11 Jane Kassis-Henderson (ESC Europe Business School, Paris) / Philippe Lecomte (ESC Toulouse) School / Mary Vigier (ESC Clermont-Ferrand)

Communication in Multicultural Teams: Using Research in Management to Professionalize the Curriculum in French Graduate Business Schools



12 Sylvie De Cock / Philippe Hiligsmann (Université Catholique de Louvain)

Master in Multilingual Communication: Looking Back, Looking Ahead



13 Macarena Gonzalo / María Isabel Mansilla / María Elena Romero (European University Miguel de Cervantes, Valladolid)

English Language in the Curricula of Business Programmes Adapted to Bologna: the Case of Spain



14 Nadja Wilhelmer / Barbara Unterberger (Vienna University of Economics and Business)

Establishing Best Practice Guidelines for CLIL Business Courses at Austrian Universities



6.30 p.m.

Closing statement



7 p.m.

Reception





Saturday 26 June 2010



10 a.m. – 12.30 a.m.

Visit to the Magritte museum, Koningsplein, Brussels





Registration



The registration fee for all participants amounts to 100 euros. For the conference dinner on Friday an extra amount of 60 euros is due. All conference participants are required to register for the conference. Please note that abstract/paper submission is not regarded as a registration.



To register please send the completed registration form that can be found on the conference website (http://research.hubrussel.be > “Languages in Business Education”) to lbe@hubrussel.be.



The registration fee should be paid by bank transfer to:

IBAN: BE97 3100 0047 1649

BIC: BBRUBEBB

Please mention: “Conference Languages in Business Education”.



As soon as we receive your payment and personal information, you will receive a confirmation by e-mail.



All participants will receive a certificate of attendance.



Deadline for registration: 1 June 2010.





Conference venue



On Thursday the conference is hosted at HUB’s city campus (Stormstraat 2 – 1000 Brussel), and on Friday in the “Palace of the Academies” (Hertogstraat 1 – 1000 Brussel). More details can be found on the conference website (http://research.hubrussel.be).





Practical information



All practical information can be retrieved from the conference website: http://research.hubrussel.be.

Further information can be obtained from the conference organizers at lbe@hubrussel.be.





Scientific Committee



Lut Baten (K.U.Leuven)

Marie-Thérèse Claes (ICHEC)

Geert Jacobs (University of Ghent)

Lies Sercu (K.U.Leuven)

Erwin Snauwaert (HUB and K.U.Leuven)

Luuk Van Waes (University of Antwerp)





Organizational Committee



Lieven Buysse (HUB)

Machteld Castelein (HUB)

Karoline Claes (HUB)

Maarten Hulselmans (HUB)

Geert Jacobs (University of Ghent)

Lies Sercu (K.U.Leuven)

Erwin Snauwaert (HUB and K.U.Leuven)

Jan Roelans (HUB and K.U.Leuven)

Jan Van Hove (HUB and K.U.Leuven)



The conference organizers gratefully acknowledge the financial support of HUB and the Royal Flemish Academy of Belgium for Science and the Arts (KVAB).